Advertising your business
Advertising is a vital part in any business as this showcase any products or services you want people to know about.
The challenge here is that many website owners do not know how to make their site visible and how to attract traffic
Many of the search engine optimisation steps can be done by oneself although it could be time consuming but the reward is worth it
Spending time to optimise and promote your site can be very rewarding in terms of page ranking and increased traffic
This link shows your some ways to improve your site
http://www.google.com/support/webmasters/bin/answer.py?answer=35769